Gabby hit the ground running with us; we had a large Toyota campaign coming out and she had less than a week to turn around the release, secure exclusives and make sure we were in every trade publication across our global markets. Not only did she achieve this, but she did it efficiently and with good grace, I’ve never known her lose her temper or say “no”; she always looks for the best ways to tackle a challenge and if she doesn’t think your idea or approach is the right one, she’ll find an alternative spin. Working directly with the account teams, Gabby has implemented a plan to make sure she’s aware of all work across T&P London, Pulse (News UK), Toyota Europe and Team Nucleus (British Gas).
Left to her own devices, I’m updated weekly on progress; what she’s working on, timelines and with coverage reports throughout launch and at end of campaign. We’ve had great success, from our initial release for Toyota’s 'Move Ahead', Argos’ 2019 Christmas campaign, the launch of our first British Gas campaign and NatWest's ‘We Are What we Do’. Liaising not only with us, but also with the production house, post facilities and at times, with our clients; Gabby makes sure everything comes together, that no one is excluded from the coverage and that everyone is happy with the message she puts out for us.
Global CMO & Partner